A well planned campaign, and a blind broadcast

Winners list coming soon on our Facebook wall.  You will hear from us soon. All those who have been on their list must have read this for sure.

What are online campaigns? Well an online campaign is a well planned process of promoting a product or a brand. These are run using various available online platforms like Facebook, Twitter, Youtube, Linked in, Bulk emailing, SMS, Banners, Google Ads, Facebook Ads etc.

A successful campaign I came across was sometime back in 2012 of an unknown Oil brand. They asked all the fans of facebook to share a recipe on their wall. Simple? Certainly it was.  All those participated received a 5 litre cooking oil can and thank you letter note. To top it all, a phone call to say thank you. Curious to know what the company is, I asked the caller whether they are new in the race. Surprisingly he replied telling me that they are 15 year old brand with huge range of products.

Wondering I being a close monitor of TV ads, road side hoardings, Newspaper Ads, Radio Ads, I had never heard of it. Intelligent and smart brains used the platform of Facebook to promote it quite well. Are you thinking the brand got promoted among the ones who got the FREE 5 litre cooking oil? The brand name got viral in the neighbourhood, among friends and relatives.

What do I mean by blind broadcast? Well a simple term obviously created by me after I analysed people not responding to a particular campaign. The brand had a budget of 25000 - 1.5 lakhs to promote their service. 

A well planned e-mailer was designed to attract participation. The e-mailer was rolled out a database of 7 lakhs expecting a response rate of at least 100 participants. Usually the open rate of emailer campaigns is 1-3 %. Any guesses how many participation they may have received. Incomplete 2 entries.

So what went wrong? It always suggested a successful campaign is one that is closely monitored right from it is thought over, till you deliver the gifts to the participants. A successful campaign never ends. It is very import to read your database. The demography of your database should be a mix bag. Not to forget the organisers should also read the open rate of the roll out to understand how and how many people have responded to your campaign.

If people are still talking about your brand even after it is over and If they are asking you to come back with another campaign. Bingo!

A successful contest campaign, but neighbour got promoted

This one comes out from 100s of contest I participated in not just to win them, but also to do a little research on how much successful the campaign becomes and how popular the brand gets even after the contest gets over. Yes, who does not become happy if in turn you get a gift being a winner while the research was on. Oops! it used to be a gift every week.

This mothers day, a popular milk brand hosted a contest for a couple of days. They even extended the contest seeing the massive number of entries. With a decent budget of gift vouchers they had to give away was incredible to satisfy the winners effort.

What is the motto behind big campaign management on Facebook, contest handling and huge budget to give away gifts? It's all about brand promotion. But did the brand's contest stood out to a successful brand?

Participating in these contest is made easy so that maximum people participate. Flying out as winner is what only few lucky ones get. This brand grasped brand recalling throughout the contest was on. Then what went wrong? The winners were given a gift voucher of Rs.2500 each. WOW! but the other brand Stopper stop is getting promoted now for free. The voucher is valid for an year. Now who talks about that milk brand? I am only excited about shopping at Stopper stop.

Had they given out gifts of their own brand like; cheese packets, flavoured milk bottles, anything that could be easily delivered.

A snacks brand last month hosted a contest for which they promised to give away movie vouchers every week. Slipping out of my mind, i think it was every day. So what all did it take to grab that movie voucher tickets? All you needed to do was just give your thought on the situation. " what would be your wackiest answer if you meet your dad at the cricket match " something like this.

The winners were given Rs.1000 book my show vouchers valid for an year. WOW! now who cares about that snacks brand? I am only visiting book my show dot com every week to check out the new movie to use those vouchers.

If creative brains would have been put together for a successful campaign, the brand recalling would have continued even after the finishing of the contests.