This one comes out from 100s of contest I participated in not just to win them, but also to do a little research on how much successful the campaign becomes and how popular the brand gets even after the contest gets over. Yes, who does not become happy if in turn you get a gift being a winner while the research was on. Oops! it used to be a gift every week.
This mothers day, a popular milk brand hosted a contest for a couple of days. They even extended the contest seeing the massive number of entries. With a decent budget of gift vouchers they had to give away was incredible to satisfy the winners effort.
What is the motto behind big campaign management on Facebook, contest handling and huge budget to give away gifts? It's all about brand promotion. But did the brand's contest stood out to a successful brand?
Participating in these contest is made easy so that maximum people participate. Flying out as winner is what only few lucky ones get. This brand grasped brand recalling throughout the contest was on. Then what went wrong? The winners were given a gift voucher of Rs.2500 each. WOW! but the other brand Stopper stop is getting promoted now for free. The voucher is valid for an year. Now who talks about that milk brand? I am only excited about shopping at Stopper stop.
Had they given out gifts of their own brand like; cheese packets, flavoured milk bottles, anything that could be easily delivered.
A snacks brand last month hosted a contest for which they promised to give away movie vouchers every week. Slipping out of my mind, i think it was every day. So what all did it take to grab that movie voucher tickets? All you needed to do was just give your thought on the situation. " what would be your wackiest answer if you meet your dad at the cricket match " something like this.
The winners were given Rs.1000 book my show vouchers valid for an year. WOW! now who cares about that snacks brand? I am only visiting book my show dot com every week to check out the new movie to use those vouchers.
If creative brains would have been put together for a successful campaign, the brand recalling would have continued even after the finishing of the contests.
