Winners list coming soon on our Facebook wall. You will hear from us soon. All those who
have been on their list must have read this for sure.
What are online campaigns? Well an online campaign is a well
planned process of promoting a product or a brand. These are run using various
available online platforms like Facebook, Twitter, Youtube, Linked in, Bulk
emailing, SMS, Banners, Google Ads, Facebook Ads etc.
A successful campaign I came across was sometime back in
2012 of an unknown Oil brand. They asked all the fans of facebook to share a
recipe on their wall. Simple? Certainly it was.
All those participated received a 5 litre cooking oil can and thank you
letter note. To top it all, a phone call to say thank you. Curious to know what
the company is, I asked the caller whether they are new in the race.
Surprisingly he replied telling me that they are 15 year old brand with huge
range of products.
Wondering I being a close monitor of TV ads, road side
hoardings, Newspaper Ads, Radio Ads, I had never heard of it. Intelligent and
smart brains used the platform of Facebook to promote it quite well. Are you
thinking the brand got promoted among the ones who got the FREE 5 litre cooking
oil? The brand name got viral in the neighbourhood, among friends and
relatives.
What do I mean by blind broadcast? Well a simple term
obviously created by me after I analysed people not responding to a particular
campaign. The brand had a budget of 25000 - 1.5 lakhs to promote their service.
A well planned e-mailer was designed to attract participation. The e-mailer was
rolled out a database of 7 lakhs expecting a response rate of at least 100
participants. Usually the open rate of emailer campaigns is 1-3 %. Any guesses
how many participation they may have received. Incomplete 2 entries.
So what went wrong? It always suggested a successful
campaign is one that is closely monitored right from it is thought over, till
you deliver the gifts to the participants. A successful campaign never ends. It
is very import to read your database. The demography of your database should be
a mix bag. Not to forget the organisers should also read the open rate of the
roll out to understand how and how many people have responded to your campaign.
If people are still talking about your brand even after it
is over and If they are asking you to come back with another campaign. Bingo!
